American BSc in Business Administration Online

American BSc in Business Administration Online

The program consists of 32 courses that together will give you a BSc in Business Administration with a concentration in either Finance or Marketing 

  • 9 general education courses
  • 10 Core business courses
  • 7 Concentration courses
  • 6 elective courses 

Each course will give you 4 US credits.

After each course passed  you will receive a single-subject  diploma. You can study  as many or as few courses as you like in a semester and in the order that suits you best respecting the entry qualifications needed (prerequisites) – we do however recommend that you follow the program structure.

Credits may be given for courses that you have earned at another institution. Applicants who wish to apply must be assessed individually by the Niels Brock enrolment officers/academic advisors. In this case please write to

Program Structure

The program consists of:

  • Core business and general education subjects which are mainly studied  during the first two years
  • A Finance or a Marketing concentration in combination with electives comprising the bulk of a student’s third and fourth year

Please note that strong elements of practice are embedded in all business-related courses.

Prior to commencing their concentration in Finance or Marketing, students must:

  • Successfully pass the first two years, or
  • Meet Niels Brock BSc credit transfer requirements

Download the Program Structure sheet (pdf format).


Our Business Administration students may choose a concentration in either Finance or Marketing, when they have completed their core curriculum.  For more information, see our Program Structure tab.  A full description of all courses, including the general education course work can be found in our Catalog.


Finance concentration:

Marketing concentration:

  •  Financial Products and Services
  • Financial Modeling
  • Counseling and Sales
  • Real Estate Financing
  • Real Estate Planning and Development
  • Venture Capital and Private Equity
  • Advanced Financial Management
  • Experience Economy
  • Business to Business Marketing 
  • Supply Chain Management
  • Developing the Sales Base 
  • Innovation 
  • Marketing Instruments
  • Buying Behavior


Core courses:

  • Introduction to Finance
  • Macro Economics
  • Business Economics
  • Introduction to Accounting
  • Introduction to Marketing
  • Introduction to Organizational Psychology
  • Finance Statement Analysis
  • Risk Management
  • Independent Study
  • Cases in Management


Below please find a brief description of the courses of the BSc program:

Introduction to Finance

This introductory (but fast-paced) course provides a general survey of finance and investments. It emphasizes an intuitive, logically rigorous understanding of the theory and practice of financial markets, illustrating the concepts through examples and cases drawn from the public, private, and non-profit sectors.

Topics covered include

present value analysis and discounting, diversification, tradeoff between risk and return, market efficiency, pricing of stocks and bonds, the capital asset pricing model, term structure of interest rates, the principle of arbitrage, pricing of derivative securities (forwards, futures, and options), the use of derivatives for hedging, risk management, and the regulation of financial markets.

Macro Economics

Macroeconomics is about “Analysis of the determinants of national output, income and employment levels; theory of economic growth and progressive equilibrium in an economy.” This course will study major macroeconomic phenomena all in the context of a dynamic economy guided by purposeful individuals.

The course will also introduce the development of modern macroeconomic models, and evaluate those models. The focus of the course will be on understanding macroeconomic phenomena as the consequences of purposeful human action.This course provides a comprehensive overview of macroeconomics. It examines both long-run and short-run macroeconomic issues.

Topics include economic growth, income inequality, unemployment, inflation, stabilization policy, government debt and deficits, international trade, exchange rates, and financial crises.

Students are exposed to both macroeconomic theory and contemporary macroeconomic issues. Special emphasis is placed on developing economic tools and applying those tools to understanding contemporary issues.

Business Economics

Business Economics is about the ordinary business of life and it is also the basis for many courses in Business. It also contains much of the conceptual material necessary for an intelligent understanding of business life.

The approach in this course to the teaching of economic principles is to try to ensure that students acquire the necessary conceptual apparatus in a way that is both challenging and interesting. This is done by attempting to ensure that the material is presented in a lively, interesting and relevant fashion. We will constantly use current real world examples to illustrate the application of concepts.

Foundations of the economic analysis are of business problems, with special emphasis on the function and determination of market prices in production and consumption. Supply and demand, price theory, production theory, trade theory with reference to the global economy, the effects of tax and other policies in the economy, and essential elements of the banking system and monetary policy are addressed.

Introduction to Accounting

Introduction to Accounting provides an introduction to the concepts and uses of financial accounting information in a business environment and its role in the economic decision-making process. Accounting is referred to as the language of business.

Primary areas of study include the theory of debits and credits, special journals, the accounting cycle, notes and interest, receivables and payables, accruals and deferrals, measurement and valuation of assets and liabilities, the determination of net income (profit) and the preparation and analysis of basic financial statements.

Broad accounting topic areas to be covered include:
Accounting as an information system, Measuring and reporting the operating cycle, Measuring and reporting long-term assets and long-term liabilities, Expanded presentation and analysis of accounting information.

Introduction to Marketing

The purpose of this course is to introduce the student to the marketing of goods and services in a global economy. This is a survey course designed to familiarize you with most of the activities and strategies employed by marketers.

The student will acquire a conceptual base for understanding the role of marketing in a business environment. The course will explore the major components of the marketing mix, including pricing, product, distribution, advertising, sales retailing and wholesaling. Other elements of the marketing plan will be studied so that the student gains an understanding of the critical role, which marketing plays in the firm.

Students will also learn and become familiar with the important ethical, environmental and social issues in marketing, measured by examinations, discussion and case papers. In addition, the successful completion of a Personal Career Prospectus, an individual term project, will measure students’ analytical and critical thinking ability, creative and written communication skills and the capability to prepare a comprehensive marketing plan with the student as the “product.”

Introduction to Organizational Psychology

This is the course that applies the findings of Psychology to the working world. Industrial Organizational

Psychology is involved with the study as to how business, in all its forms, works and, more specifically, how people in business work. How do individuals fit into organizations and how do organizations and groups within them work best?

I/O Psychology looks at Human Resources, how managers work their wonders, relations between management and unions, and how the different parts of organizations fit together among many other topics. This is a very valuable course for people planning on business careers in organizations (such as non-profits, governments, as well as general business, etc.).

It should also be really helpful to anyone who wants to lead others. We're all in business in one way or another.

Finance Statement Analysis

This course is designed to prepare you to interpret and analyze financial statements effectively. It explores in greater depth financial reporting topics introduced in the core course in financial accounting and also examines additional topics not covered in that course.

The viewpoint is that of the user of financial statements. This course is designed primarily for students who expect to be intensive users of financial statements as part of their professional responsibilities. This course is about analyzing and using information from corporate financial reports for the purpose of financial analysis and valuation.

The goal of this course is to learn how to use financial statement information to evaluate the firm’s past and present performance and to predict likely future outcomes.

Financial Products and Services 

Fundamental function and structure of financial market and financial system, banking operations in commercial and investment banks, bank products and their using in financial management of firms and financial investment; bank products as instruments for hedging against financial risks; forms of public financial funds and their use in financing of business enterprises.

Upon successful completion of this course, students will be able to understand principles of financial market and banking system, understand principles of banking products, utilize derivatives for hedging against financial risk, and understand principles of non-bank financial funds and its obtaining.

Financial Modeling 

This is a course about financial modeling. It covers a range of topics in the field of financial economics. Each topic was chosen because it lends itself to financial modeling.

We cover the following different topics:
Loan amortization schedules, Mutual fund performance and style analysis, Optimal portfolio selection, TBD: Databases or private equity, Fixed income derivatives, Equity derivatives.

This course is about financial modeling. The goal is to make financial models that produce useful answers to economic questions. The assignments are designed to be similar to assignments students will encounter in their future jobs. Students may use any software they choose, however only Microsoft Excel is required.

All assignments can be completed with Excel.

Counseling and Sales

The purpose of the subject of advisory sales is to make the student aware of the value of the personal selling in relation to financial businesses. Furthermore, the student must be able to prioritize and plan the personal sales effort in relation to resources, based on knowledge of the client, the services that are offered and buying behavior of the client.

By knowledge of different forms of sales and sales- and communication techniques the student must be able to carry through the phases of the sale. The student will be able to analyze and asses the needs of the client. Also be able to define and establish a sales strategy for the individual client.

And be able to analyze different form of sales such as initial selling, up-selling and cross-selling. Handle the advisory sales process from the initial contact with the client, uncover the needs of the client, handle objections and complaints, present solutions for support and service.

Real Estate Financing 

The aim of this course is to deliver both a theoretical and practical knowledge of the financing of housing and small business property.Paramount is the ability to understand the principles of valuation and of how to fix lending limits on personal owner-occupied property and business property.

The student should be able to apply the rules of financial counseling regulating the lending activities of banks and building societies in the area of owner occupied property. The student should be able to take independent and professional responsibility for the entire financial process in all kinds of known property financing.

Experience Economy

There are many different kinds of experiences – both direct experiences such as films, TV and computer games and indirect experiences, i.e. experiences related to a product or a concept in which the experience itself adds value to the product.

The idea behind the degree program is to admit students with different course backgrounds so you can learn to complete experience economy projects in the fields of study that formed part of your Bachelor degree.

You learn skills in developing, designing and implementing projects (or events) and, at the same time, get an opportunity for detailed study of the subjects that formed part of your Bachelor’s degree and the chance to apply this knowledge in experience economy projects.

Business to Business Marketing

This course develops students' understanding of the various marketing concepts involved in organizational buying. It helps students to comprehend the buying process of business markets.

Concepts including strategic alliance, networking, supply chain management, outsourcing, and issues and impacts of globalization, will be introduced.

With value created and delivered in the marketplace as its cornerstone, this course equips students with the necessary marketing tools to deal with issues related to business markets. Business ethics is emphasized in the course and integrated into the topics.

Supply Chain Management

This course focuses on management and improvement of supply chain processes and performance. It will be valuable for students who would like to pursue a career in consulting or take a position in operations, marketing or finance functions in a manufacturing or distribution firm.

We explore important supply chain metrics, primary tradeoffs in making supply chain decisions, and basic tools for effective and efficient supply chain management, production planning and inventory control, order fulfillment and supply chain coordination.

We will also investigate topics such as global supply chain design, logistics, and outsourcing, several other recent supply chain innovations.

Developing the Sales Base

The goal of this course is to examine the elements of an effective sales force as a key component of the organization's total marketing effort. The course will extend student’s understanding of marketing's reach and potential impact in achieving its overarching goals.

Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), use of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining salespeople.

Students learn to apply the discussion topics through an interactive project worked on throughout the course. The course is primarily an interactive discussion including debates, cases, and multiple opportunities to apply the theories that are discussed.

A critical element of the class is a group project simulating a typical … though complex … sales management situation; the project includes a written paper with the option for a presentation to the class with verbal defense.

Risk Management 

This course will examine the way in which business and society make an assessment of, control and transfer risk. It is designed for the student with no previous knowledge of risk management.The goal of this course is to engage students in active discovery of risk management principles.

Students will be prepared to function in a business environment, developing an awareness of the challenges, the tools, and the process of designing and implementing a risk management program.

This course focuses on the ways in which businesses and society assess, control, and transfer risk. This process, known as the risk management process, is becoming an increasingly important tool in the management of business and personal financial health.

An effective and efficient corporate risk management program leads to knowledge and control of costs and an improved bottom line. The risk management process involves identification of risks and associated potential costs, analysis of the causes of risk of financial loss, determination of various strategies to treat risk, selection of strategies appropriate to the goals and objectives of the business, implementation of the selected strategies, management and monitoring of results.

Venture Capital and Private Equity

Over the last two decades, venture capital has become an important segment of the financial system, and the economy at large. The venture capital industry provides vital equity financing to privately-held companies, and covers a surprisingly large spectrum of deals.

In this class students will learn about the main challenges faced by venture capital practitioners, taking sometimes the investor perspective, sometimes switching perspective by looking at deal from the perspective of companies, or even limited partners.

Students will become familiar with the terminology and institutional background of the industry, and learn to understand the underlying economic issues. While this course does not aim to provide a detailed treatment of financial valuation techniques, it will discuss many of the financial trade-offs that arise in the context of venture capital deals.

It will also relate these financial trade-offs to the broader strategic decisions made by entrepreneurs and venture capital investors.

Independent Study 

Independent study is for students who, under an instructor’s supervision, will develop a project within the marketing stream or the finance stream. This course is a preparation to becoming an in-dependent researcher.

The specific research goals will be different for each independent researcher but the course will have common assignments and grading scheme.Throughout the semester the student will process and analyze empirical gathered samples.

At the end of the semester, the student will finish writing the report on the relevant content of the inde-pendent study. As a preparation to the work with this report, students are given an introduction to research methods and academic writing, including basic knowledge of scientific paradigms and research methods, how to conduct and in written form report a scientific study, and lastly how to collect data and in-formation and evaluate this information according to relevant scientific criteria.

It is highly recommended to perform the Independent Study in cooperation with an enterprise.

Cases in Management 

This course focuses on the concepts and methods of managing an organization from either a marketing or financial point of view.

The overall course objective is to identify, apply, and evaluate techniques for structuring and resolving marketing or financial managerial problems in public and private organizations.

The main educational tool used in the course is the analysis and class discussion of case studies. Readings and lectures are used to supplement the case analyses. 

Topics include

Culture and change; managing globally and ethically; organization structure; performance evaluations; groups and teams; motivation; operational management; and leadership.

Advanced Financial Management 

This finance course is intended for students who want to increase their familiarity with the practical applications of financial management. This module provides students with a high level of expertise in the financial management of companies whether small or large, local, regional, national or multi-national.

Many of the academic staff have experience in business, from running their own firms to sitting on corporate boards. This course provides students with an in-depth examination of the decisions that a financial manager must make. Students will be introduced to the theoretical and practical underpinnings of the capital budgeting, capital raising and dividend policy decisions. Students are also introduced to firm valuation.


This course studies the concept of innovation and its importance in organization including the management process. The study covers the technology innovation process, innovation in corporation/enterprise, innovation in research, innovation deployment in manufacturing industry, strategy of using innovation and developing new business concepts for existing products.

The course provides basic knowledge for managing innovation process in an organization. Students will learn techniques for improving the flexibility and originality of their thinking and will explore approaches used by managers and organizations to create and sustain high levels of innovation. 

Topics include

Personal thinking preferences, everyday creativity and eliminating mental blocks, creative thinking techniques, idea selection approaches, teaming techniques for creativity, conditions that promote creativity, design for interaction, disruptive technologies, and intellectual property. 

The course uses hands-on activities to stimulate innovation.

Marketing Instruments

This course will focus on how both qualitative and quantitative aspects of marketing research can help managers to address substantive marketing problems including: market segmentation, targeting and positioning, estimating market potential, forecasting demand, developing advertising and pricing, and introducing new products.

To achieve the course objectives we use a combination of lectures, guest lectures, case discussion, and exercises.  Additionally, there is a course project that provides the students with the opportunity to integrate the steps in the marketing research process discussed in class. 

Class sessions will be devoted to probing, extending, and applying material found in the text.  Analysis of cases will form the basis for applying the concepts in real-world situations, and you are expected to come well prepared for these class discussions. 

An important aspect of the course involves getting "hands-on" experience with marketing research problems through the exercises.  Ultimately, the project will require you to integrate everything you’ve learned to conduct an actual research project from problem definition through a final report.

Buying Behavior

The course introduces a wide range of behavioral concepts, and explores the strategic implications of customer behavior for marketers. The course challenges students to explore the realities and implications of buyer behavior in traditional and e-commerce markets. 

Key to the course is demonstrating how an understanding of buyer behavior can help to improve strategic decision making. The purpose of this course is to provide coverage of the major research work carried out in consumer behavior. 

For each topic considered, a range of articles from early “classics” to recent state of the art research will be distributed.  The starred articles are the ones we will discuss each week.  For each topic, our goals will be to determine the main ideas and research questions driving work in each topic area, what we have learned to date, where the gaps are in our knowledge, and what ideas for new research those gaps imply.

Prices and Payment

Prices and conditions applying to students admitted to the Niels Brock BSc in Business Administration, offered as Online Courses

The full tuition fee per course is EUR 1000. For students enrolled in September 2015 there will be given a discount of EUR 200 per course.

  • The tuition fee is to be paid before the beginning of the course 
  • The course fees will not be refunded in case the student withdraws from the course after the start date

Mandatory textbooks cost approx. EUR 125 per course, but it may vary from course to course, because some books are used in more courses.

Academic Calendar


Fall semester

In the fall semester, courses will commence mid-September and finish early December after which the students will attend their exams. The detailed plan will be decided upon in cooperation between the program management and faculty staff.

Spring semester

For the spring semester, all courses will commence in week 6. All exams for the spring semester will take place from week 22.

Advisory Board

In connection with the development and sustainability of the American Bachelor of Science in Business Administration, Niels Brock has established an Advisory Board. The idea behind such a Board is to give stakeholders a voice in the continued development of the BSc.

In order to ensure a relevant educational program that meets the demands for a BSc, Niels Brock wishes to be challenged, assessed and inspired by relevant experts and stakeholders during the design and development of the BSc as well as during the delivery of the program.

Another important reason for setting up an Advisory Board is to ensure an ongoing dialogue with representatives of employers, as well as with academia.

Niels Brock considers the below to be the main tasks for the Advisory Board:

  • To contribute with future visions as to  labor market developments and point to changes in competence requirements for  current and future graduates
  • To contribute with recommendations for  the  overall contents of the program  within the  given framework
    The advisory board will typically meet once per semester.

List of advisory board members:

  • Knud-Henning Andersen
    Freelance Consultant, former Vice-President of the Danish Bankers' Association
  • Martin Hagen Ødum
    Partner & Director Hertz & Ødum A/S
  • Michael Vig Larsen 
    Product Director, Fullrate
  • Ernst Lykke Nielsen
    Administrative Director, Bording Data A/S
  • Jane Isbach 
    Director of Sales & Marketing, Mandag Morgen
  • Simon Holmen Reventlow Clemmensen 
    Special Consultant, AAU-Cph
  • Reimer Ivang  
    Professor AAU ( International marketing and new media)
  • Anders Drejer  
    Professor AAU ( strategic management, business development)
  • Stina Vrang Elias
    CEO, The Think Tank DEA

Jobs and Further Education

Emphasizing a generalist and career-oriented approach to management education, the BSc program trains students to become well-rounded employees and middle managers who can analyze problems and propose workable solutions.

As to further education, students who successfully complete our BSc will be given direct access to the Master of Science in Business Administration delivered at Niels Brock in Copenhagen and the same Master program delivered at De Montfort University in Leicester, UK.

Graduates may also apply to one of the many Master programs within business studies offered at other Danish and foreign universities.

Enrolment will, of course, depend on the specific enrolment requirements of the receiving university in question.


  • Office address:
    Niels Brock International
    Nørre Voldgade 34, room T-416
    1358 Copenhagen K

  • See Receptionist on the ground floor for further directions to your appointment.